Home / Services

our services
- Usability Testing and Evaluation
- Playability/Usability Testing and Evaluation
- Competitive Analysis
- Concept Evaluation
- Focus Groups
- Field Research
- Ethnographic
- Contextual Inquiry
- Task Analysis
- Heuristic Evaluation
- Expert Review
- Survey Research
- User Profile
- User Interface Specification
- Game Metrics

- Game Approachability for Casual Gamers
- Course on Game Accessibility
- Game Accessibility
- Game Approachability Questionnaire
- Game Usability
- Game Usability/Playability Questionnaire
- Game Usability/Playability Principles
- Balance and Flow of Game
- Instrumentation


our process


we use industry best standards, and always iterate our methods to ensure they are the latest and most effective

When your software product or game is in the concept design or redesign phase
- Conceptual Testing of Competing Designs
- Brainstorming Concepts
- Proof of Concept
- Competitive Evaluation
- Feature Evaluations
- Previous Version Evaluation
- User Profile, Identify User Segments
- Task Analysis
- Determine the Needs of the User, the Product and the Environment
- Create User Interface Spec

When your software product or game is being designed
As usability professionals, we evaluate the product or game so there is time to make changes in the design to create an enhanced customer/user/gamer experience. A better-designed product for your customers leads to greater profitability.
Methods- Usability Testing
- One-on-One Testing
- Focus Groups
- Field Studies
- Survey Studies
- Expert Review
- Survey Research
- Ethnographic Studies
- Competitive Analysis
- Usability and Playability Testing for Video Games
- Core Facet Play RITE (Rapid Iterative Testing Evaluation) Method Deep Play, Longitudinal Studies
- Concept Design Evaluation
- Competitive Analysis, Feature and Game Mechanics Testing

When your software product or game has been evaluated
As usability experts, we report the product or game’s usability and playability issues in a “ready to take action” format.
Results are presented in a clear, objective format
- Objective observation of the user’s/player’s interactions
- Explanation of the user’s/player’s behavior and why they had the issue
- Recommendations to facilitate team brainstorming for realistic solutions
- Prioritized severity of issues shows consequences on the user/player
- User/player preference and satisfaction with product results



